Location Location Location

We started with the thought of doing something small. Like a pavbhaji stall with a pinch of twist, we went on to decide opening a cafeteria with 1500 sqft of carpet area. We also thought serving non veg food would be a good idea as there are not many options in Ahmedabad. Made lots of inquires about a franchisees of pizza outlets, café, restaurant, ice cream parlor and so on. But all these thoughts were half hearted for at least one of us. Still on each of these thoughts we did thorough analysis and study. We went out to look for a place for all of these concepts. In the process we got to know where the realty prices were headed in Ahmedabad and also how foolish we were. A decent 1000 sq ft of place in an average locale will not cost you nothing less than a petti (INR 100K) as monthly rent.

We went into soft mood but kept looking out for location. During this we met lots of Ahmedabad k thag. There was a guy who was asking for 25K as rent for a 300 sq ft place on first floor in an average area, a person in the similar locality asked for 70K for a 1000 sq ft his contention was one day the sky will fall and the prices of that place will shoot up. Well that’s true with all the properties but u can not ask for the rent based on the future value. Decide if you want to give the place on rent and let the market decide rent. One gentlemen asked for 80K for an off peak location. One uncle is not willing to come down from his demand of 50k for a place which will not fetch more than 22k as rent. All these guys were in oblivion and that’s why their places are available for rent even after 3 months of first discussion. There was one good café for which we wanted franchisee badly the guys asked for franchisee fee which was our total venture budget. That café has no franchisee yet, last time during casual discussion they threw hints that they were ready to give franchisee at the third of the original quote. We wish all of them luck and hope they get desired rents / fees at least in this decade.

Finally one good day Uday was moving around with a broker on his scooty to look out for a place in the heat of Ahmedabad. To avoid traffic he took a small lane and there it was an under construction building standing tall with all the pride and dignity new yet smiling with confidence of a 50 year old. The place had everything we needed a good neighborhood, couple of nice eateries around, and realistic rental. The place was finalized.

The address: Road Facing Ground Floor, Galaxy Towers, Next to Mr. Beans Café, off CG Road, Navrangpura, Ahmedabad.

You all are welcome to come and inspect the place. We will be putting up a formal invite for the inaugration.