Taking Decision

I and Uday used to have these seducing thoughts of getting into food business before we were born. And then one day we both sat on a glass of Chivas when we decided to get into the pool together. The decision was made almost 9 months ago. So were we sitting on the thought and waiting for it to hetch? well sort of. We both had our full fledged careers where we were making decent amount of money and spending all the daylight time. Moreover getting into food business is no joke there are hazzaaar things (I will be sharing most of those in coming posts) you got to work on.

I was still with my Bangalore employer and Uday was working in Mumbai. Starting a brick and mortal business would mean we should be in the same geography. So I started looking out for job in Gujarat and Uday decided to call it quits at the right time.

What made us take this decision:
No it was not a mundane job that we were tired off. We both love our jobs still. It was neither the frustration of the bosses. It was not even a spirit of changing the world. I think it was plain sulemani keeda inside us that wanted us to work for ourselves, and enterprising spirit. Probably a cliché that Sindhis are born to do business worked here as well.

We were not our first choices as business partners. Uday had a group of friends and all of them went on to become NRIs. I thought my circle of friends had a different waive length and it would be difficult to work on something together. Involving relatives is too compromising. And after knowing a lot about each other we made this informed choice of becoming partners. So the business line was decided: Food business. And being from Gujarat, Ahmedabad was decided as the playing ground.

Ahmedabad market was an obvious choice because people eat out a lot here, the place is becoming more cosmo each day and the realty prices were affordable (at least at the time when we decided).